NickCook.Works – A Team with a Wealth of Experience to Deliver.


Author & Storyteller

Nick is a storyteller with a background in business consulting and technical journalism. He has written 20 fiction and non-fiction books, including a number of ghost-written Sunday Times bestsellers. His non-fiction The Hunt For Zero Point was an Amazon bestseller on both sides of the Atlantic. His new thriller, The Grid, was published by Penguin Random House in November 2019. Nick started as a technology reporter for the world-renowned Jane’s Defence Weekly in the 1980s – rising to become its award-winning aerospace editor – and has maintained a strong interest in technology and technology trends ever since. After Jane’s, he set up Dynamixx, working at the top levels of the aerospace and defence industry to find solutions to global ‘grand challenges’ such as climate change, renewable energy, pollution and sustainable, smart/resilient cities. He has since helped ‘storytell’ for a number of multinational corporations, all of them leaders in the sustainability field.


Author & Adventurer

Tracy shot to fame in 1990 when she skippered the first all-female crew to sail around the world when Maiden raced in the 1989/90 Whitbread Round the World Race. She had battled male prejudices to get Maiden to the start line, but nine months later Maiden had won two legs and come second overall – the best result for a British boat since 1977 and still unbeaten today. Tracy was awarded an MBE and Royal Jordanian Air Force ‘wings’ from King Hussein, Maiden’s benefactor. She went on to lead many more record-breaking campaigns before restoring Maiden in 2018 and managing The Maiden Factor, with the boat taking on a five year world tour working with and supporting communities across the globe to enable girls into education and empower them to remain throughout their teenage years. Tracy has documented her story in two remarkable books, Maiden (1990) and Living Every Second (2001). Her third book, Maiden Rises, is due for publication in 2020.



Writer & Broadcaster

John is a writer and broadcaster. On his first foreign assignment, to Lebanon in 1986, he was abducted by Islamic Fundamentalists and held hostage for over five years. This experience was explored in the book Some Other Rainbow (co-written with Jill Morrell). His other books are Between Extremes (with Brian Keenan), A Ghost Upon Your Path: An Irish Journey and You Can’t Hide the Sun: A Journey through Palestine. Alongside his writing John has worked in television for the BBC, ITV, Sky Arts and Al Jazeera, and on radio for the BBC World Service and Radio 4. He was awarded the CBE in 1992 and is a patron of the charity Freedom From Torture.


Journalist & Editor

Susie is a journalist and editor with solid experience of working for broadsheets, magazines, publishers and corporates in the UK, Central Europe and South East Asia. She has covered topics ranging from international humanitarian nutrition science to business and industry in Greater China/Asia Pacific, and how to live and work in the emerging nations of the former Eastern bloc. Over the years, her blue-chip clients have ranged from PwC to British Airways, Royal DSM and the UN’s Industrial Development Organization. She has also worked for media outlets as diverse as the South China Morning Post, the British Medical Journal, Thomson Reuters and the Geographical Magazine.


Author & Consultant

Steven Rayner is an author and consultant. His consulting work has focused on strategic change, corporate transformation, corporate culture and high performance work systems. He has worked with clients across a variety of industries including aerospace, chemical, high-tech, industrial, pharmaceutical, wood products, and defence.


Industrial Analyst

Shahid is an operations and supply chain engineer with experience as a consultant with Ernst & Young and in industry with Dell, BlackBerry, Nokia covering both B2B and B2C business channels. His expertise is in business transformation, operations management and project management. He is adept at leading change in challenging situations and managing complex projects. He has worked across a number of sectors including Aerospace & Defence, high tech and automotive, where he has led projects and managed teams across the globe.


Business Analyst & Journalist

During the 1990’s, Simon worked at Jane’s Information Group as a Defence Business Analyst and Managing Editor of the aerospace/defence yearbook portfolio. After leaving Jane’s, he joined the Dynamixx consultancy as Senior Analyst, working with Nick Cook on workshop-based programmes and reports that helped to convert aerospace and defence sector know-how into skills and technology for solving global grand challenges such as climate change, renewable energy, food/water security and smart, resilient/sustainable cities. In parallel, Simon continued to pursue a career in journalism with Newsdesk Media (NM) and the Royal United Services Institute (RUSI).


Senior Advisor

Neil Morisetti joined University College London in January 2014, initially as the Director of Strategy for the Department of Science, Technology, Engineering and Public Policy, and since September 2016 as Vice Dean (Public Policy) Engineering Sciences. Before that he worked for the UK government, both as an officer in the Royal Navy, where appointments included, Commander UK Maritime Forces and Commandant of the Joint Services Command and Staff College, and latterly in the Foreign and Commonwealth Office. Between 2009 and 2013 he acted as the UK Government Climate and Energy Security Envoy, and then the Foreign Secretary’s Special Representative for Climate Change. A graduate of the University of East Anglia, he is an Honorary Professor at UCL and an Associate Fellow of Chatham House. Beyond UCL, he acts, in the UK, as a member of the Advisory Board for Carbon Tracker and advises CDP, whilst in the US he is a member of the Military Advisory Board of the Washington DC based think tank CNA.

Past & Present Clients/Employers include: BA, BCG, Ernst & Young, Mercedes Trucks, Mubadala Development Corporation, Oliver Wyman, PwC, Saab Group, Singapore Technologies, UNIDO, Unilever